Proudly CanadianExtra 5% bonus on every trade-in. Up to $25 per device, max $100.

Make your next move count.
Trade old tech for cash.

Instant quote. Free shipping. Paid by e-Transfer or PayPal.

Trusted by 2,500+ Canadians

We buy from

Selling, simplified

Find the device you want to turn into cash.

Quick links:
How it works

From old tech to cash in 3 easy steps

Example quote
Your device
DeviceGalaxy S23
ConditionGood
Offer$410.00
Accept offer

Get an Instant Quote

Pick your device and condition. Your offer shows up right away, before you ship anything.

PREPAID LABEL
PrintSendDone
Canada Post prepaid label

Ship It Free

Print your free, tracked shipping label and drop the box off. We take it from there.

Interac
Interac e-Transferto: you · 9:41 AM

Cellify sent you money

$410.00CAD
Deposit your money

Get Paid Fast

No listings, no lowballers, no meetups. We inspect your device and send your money. Done.

Why sellers pick Cellify and keep coming back

★

Top-Rated Service

Real people, real answers, every step of the way.

CERTIFIED
DATA WIPE

Data Security

Every device is wiped to industry standards.

We Pay Fast!

Payment sent within 2 business days.

Your Choice of Payout

Interac e-Transfer or PayPal. Your call.

Better Offers

We work to beat carrier trade-in prices.

14days

Price Lock

Your quote holds for two full weeks.

Testimonials

What happy sellers sound like

★★★★★

Super smooth from start to finish. I got way more for my old iPhone than the store offered me, and they kept me updated the whole time. I'd use Cellify again for sure.

M
MayaToronto, ON
★★★★★

Fast and easy. They confirmed my offer the day my Galaxy arrived and the e-Transfer hit my account right after. Beat my carrier's trade-in by a lot.

D
DanielCalgary, AB
★★★★★

Really simple process:
- Answered a few questions about my iPad
- Got my price right away
- Printed the free label and shipped it
- Got texts when it arrived
- Paid the exact amount quoted

S
SofiaMontréal, QC
★★★★★

Sold three old phones out of my junk drawer in one order. Easiest money I've made all year.

A
AishaOttawa, ON

Sample reviews for layout. Swap in verified customer reviews before launch.

FAQ

Everything you need to know

Still have a question? Just reach out.

Visit Support
How does selling my device to Cellify work?
Pick your device, answer a few questions about its condition, and accept your offer. We email you a free shipping label. Once your device arrives and checks out, we pay you.
What kinds of devices do you buy?
Phones, tablets, laptops, desktops, smartwatches, game consoles, graphics cards, cameras, audio gear, drones, VR headsets and monitors. Don't see yours? Ask for a custom quote.
How long does my quote last?
14 days from when you accept it. Ship inside that window and your price is locked.
Is shipping actually free?
Yes. We email you a prepaid, tracked Canada Post label. Need a box? Ask for a free shipping kit at checkout.
How and when do I get paid?
Choose Interac e-Transfer or PayPal. We send payment within 2 business days after your device passes inspection.
Should I wipe my data before shipping?
Please sign out of iCloud or Google and turn off Find My. We still run a certified data wipe on every device we receive.

Got Old Tech Collecting Dust? Turn It Into Cash Today

Support

Every answer you need, in one place.

Guides for shipping, unlocking and wiping your device. Still stuck? Get in touch.

Search the Help Center

Selling Your Device

How does selling to Cellify work?
  1. Pick your device, storage, carrier and condition to see your offer.
  2. Accept the offer. It's locked for 14 days.
  3. Print the free shipping label we email you and send your device.
  4. We inspect it, usually the day it arrives, and send your payment.
What devices do you buy?
Phones, tablets, laptops, desktops, smartwatches, game consoles, graphics cards, cameras, audio gear, drones, VR headsets and monitors. Don't see your model? Use Get a custom quote and we'll price it by hand within one business day.
How do I know if my device qualifies?
If it's in our catalog, we'll buy it in any condition, including cracked or not powering on. It must not be reported lost or stolen, and it must be removed from your iCloud, Google or Samsung account (see Unlocking).
Do you accept devices from outside Canada?
Right now we only ship labels to Canadian addresses. Devices bought abroad are fine as long as you're shipping from Canada.
Is there a limit to how many devices I can sell?
No limit. Selling 5 or more at once? Use Sell in Bulk for volume pricing and a dedicated rep.

Shipping Guide

How do I pack my device?
  1. Power the device off.
  2. Remove your SIM card, memory card and case.
  3. Wrap it in bubble wrap or a soft cloth.
  4. Put it in a sturdy box with padding on all sides so it can't move when shaken.
  5. Tape the box shut and stick the label flat on top. Cover any old labels or barcodes.

Don't send chargers, cables or boxes unless your quote asked for them. We can't return accessories.

Where do I drop it off?
Any Canada Post location or post office counter. Ask for a receipt. Your tracking number is also in your order email.
I don't have a box. Can you send one?
Yes. Tick "Mail me a free shipping box" at checkout and we'll mail a padded kit with the label already on it. It usually arrives in 3 to 5 business days.
Is my shipment insured?
Yes, every prepaid label is tracked and insured up to your offer amount. Keep your drop-off receipt until you're paid.
My battery is swollen. Can I still ship it?
No. Swollen lithium batteries can't go through the mail. Contact us and we'll help you find a safe option.

Unlocking & Account Removal

Why do I need to remove my account?
iCloud, Google and Samsung accounts lock the device to you, even after a reset. We can't wipe, test or resell a locked device, so your payment is held until the lock is removed.
iPhone, iPad and Mac: turn off Find My and sign out of iCloud
  1. Open Settings and tap your name at the top.
  2. Tap Find My › Find My iPhone (or iPad) and turn it off. Enter your Apple ID password.
  3. Go back and tap Sign Out at the bottom of the page.
  4. On a Mac: System Settings › your name › Sign Out.

Already shipped it? Sign in at icloud.com/find, pick the device and choose Remove This Device.

Apple Watch: remove Activation Lock
On your iPhone, open the Watch app › All Watches › tap the info button next to your watch › Unpair Apple Watch. This removes Activation Lock automatically.
Android: remove your Google account
  1. Open Settings › Passwords & accounts (or Accounts).
  2. Tap your Google account › Remove account.
  3. Repeat for every Google account on the phone.

Do this before a factory reset. Resetting first leaves Google's Factory Reset Protection turned on.

Samsung: remove your Samsung account
Open Settings › Accounts and backup › Manage accounts › tap your Samsung account › Remove account. Then remove your Google account the same way.
Is my phone carrier-locked? How do I unlock it?
Phones sold in Canada since December 2017 must be sold unlocked, and older ones can be unlocked for free on request. Call your carrier (Rogers, Bell, TELUS, Freedom and others) and ask for an unlock. Unlocked phones get a better offer, but you can still sell a locked one by choosing your carrier in the quote.

Data Wipe & Factory Reset

iPhone and iPad
Back up first. Then Settings › General › Transfer or Reset iPhone › Erase All Content and Settings.
Android (Pixel, Samsung and others)
Remove your accounts first (see above). Pixel: Settings › System › Reset options › Erase all data. Samsung: Settings › General management › Reset › Factory data reset.
Mac and Windows laptops
Mac: System Settings › General › Transfer or Reset › Erase All Content and Settings. Windows: Settings › System › Recovery › Reset this PC › Remove everything.
Game consoles
PS5: Settings › System › System Software › Reset Options › Reset Your Console. Xbox: Settings › System › Console info › Reset console › Reset and remove everything. Switch: System Settings › System › Formatting Options › Initialize Console.
What if I forget to wipe it?
We run a certified data wipe on every device we receive, whether you reset it or not. Your photos and files are never viewed or kept.

Condition Grading

Like newNo scratches or scuffs, even up close. Everything works. Battery health 80% or higher.
GoodLight wear you have to look for. No cracks. Everything works.
FairVisible scratches, scuffs or small dents. No cracks. Everything works.
Cracked or brokenCracked glass, dead pixels, won't power on, or any feature that doesn't work.
What happens if my grade is different after inspection?
We email a revised offer with photos showing why. Accept it and get paid, or decline and we ship your device back free.

Payment

How can I get paid?
Interac e-Transfer or PayPal. You pick at checkout and can change it any time before your device is inspected.
When will I get paid?
Within 2 business days after your device passes inspection. e-Transfer and PayPal usually land the same day we send them.
How does the 5% bonus work?
It's added automatically to every offer while the promotion runs: 5% extra, up to $25 per device and $100 per order.

Still need help?

Our team answers 7 days a week.

Call+1 (800) 000-0000
Text+1 (800) 000-0001
Emailhello@gocellify.com
Business Solutions · Sell in bulk

Sell your company's tech in bulk.

For businesses, schools and stores with 5 or more devices. Send one list, get one itemized quote, and get paid once. Free pickup or prepaid shipping, with certified data wiping included.

  • Quote in one business day
  • Wipe certificate per device
  • Paid by e-Transfer or PayPal
Why Cellify

A trade-in program built for business

Refreshing a fleet, closing a location or clearing trade-in stock? Turn the old tech into cash without tying up your team.

Volume pricing

The more you send, the better your per-device price.

Priority processing

Bulk orders skip the line. Inspection starts the day your boxes arrive.

Certified data wiping

Every device wiped before it moves on, with a certificate per serial number.

Free pickup or shipping

Prepaid Canada Post labels and boxes, or we book a pickup for big orders.

One fast payout

A single Interac e-Transfer or PayPal payment, with an invoice for your books.

Itemized report

Model, grade, serial and price for every device, in one spreadsheet.

How it works

Bulk trade-in in 3 simple steps

No listings, no haggling, no per-item paperwork.

Smartphones× 24
Laptops× 12
Tablets× 8
Total devices44
1

Send your list

Fill out the specs form or upload your spreadsheet. Rough models and counts are enough to start.

Prepaid labels sent
Pickup booked
Every device wiped
2

We collect, check and wipe

Ship free or book a pickup. We inspect each device and wipe it to a certified standard.

Interac e-Transfer
PayPal
One payment
3

Get one payout

Approve the final itemized report and get paid for the whole lot at once.

Data security

Nothing moves on until every device is wiped.

Phones, tablets and laptops are wiped before they're resold or recycled. You get a wipe certificate for every serial number, ready for your records or compliance team.

Ask about data wiping
What we buy

One list, every category

Mix device types in one order. We price each model separately and pay for the whole batch at once.

Smartphones
iPhones
iPads
Tablets
Laptops
MacBooks
Desktops
Monitors
Smartwatches
Headphones
Speakers
Game consoles
Cameras
Lenses
Drones
VR headsets
Top brands

We buy every major brand in bulk

Reviews

Trusted by teams across Canada

★★★★★

We swapped 60 staff phones in one go. One quote, one pickup, one payment. The wipe certificates went straight to our IT folder.

R
RyanIT manager, Mississauga
★★★★★

Our store had a drawer of trade-ins we couldn't move. Cellify took all of it, broken screens included, and paid us the same week.

P
PriyaStore owner, Calgary
★★★★★

Clear itemized report and no surprises at inspection. Way easier than listing 30 laptops one by one.

M
MarcOperations lead, Montréal

Sample reviews for preview. Replace with real customer reviews before launch.

FAQ

Bulk trade-ins, answered

Is there a minimum order?
Bulk pricing starts at 5 devices. Selling fewer? Use the regular instant quote on the home page.
What can my company sell in bulk?
Phones, tablets, laptops, desktops, monitors, smartwatches, consoles, cameras, audio gear, drones and VR headsets. Mixed lots are fine.
How fast will we get a quote?
Within one business day of receiving your list or specs sheet. Large or unusual lots may take a little longer, and we will tell you if so.
Do you pick up?
Shipping is free anywhere in Canada with prepaid Canada Post labels and boxes. For large orders in major cities, we can book a pickup at no cost.
What happens to the data on our devices?
Every device is wiped to a certified standard before it is resold or recycled. You get a wipe certificate for each serial number.
Do you buy broken or older devices?
Yes. They are priced by condition. Devices with no resale value are recycled responsibly at no charge to you.
What if a device grades differently than listed?
We send a revised price for that item only. Accept it, or we ship that device back to you for free.
How and when do we get paid?
After you approve the final itemized report, we send one payment by Interac e-Transfer or PayPal, with an invoice for your books.
Business buyback

Get your bulk quote

Tell us what you've got. A dedicated rep replies within one business day.

1What are you selling?

Pick all that apply.

2How many devices?

3Overall condition

✓Your contact info

No commitment. Your quote is free and you can say no.

Recycling

Recycle your old tech for free.

Broken, ancient or just gathering dust. Send it to us and we make sure it's reused, refurbished or responsibly recycled. Free shipping, free data wipe.

Recycle for free
An old iPhone in a drawer of tape and odds and ends
Why recycle

There's treasure in your junk drawer.

Old phones and laptops hold gold, copper, cobalt and rare earth metals. We pull out every part that still works, pass on devices that can live again, and send the rest to certified recyclers so nothing ends up in a landfill.

How it works

Free, easy recycling in 3 steps

Start recycling
1Ship it to us for free
Fill out the short form below and we email you a prepaid Canada Post label. Pack your devices in any sturdy box and drop it at a post office.
2We sort it
Every device is wiped first. Then we check what still works. Working devices get refurbished, good parts get reused, and the rest is separated for recycling.
3Your tech lives on
Refurbished devices go to new owners, parts keep other devices running, and raw materials go to certified Canadian recyclers to be made into something new.
62 million tonnesof e-waste was produced worldwide in 2022.
22.3%of it was documented as properly collected and recycled.
82 million tonnesa year is expected by 2030 if nothing changes.
US$62 billionin recoverable materials went unaccounted for.

Source: Global E-waste Monitor 2024, UNITAR and ITU. Figures are worldwide, for 2022.

Free recycling

Get your free shipping label

Tell us what you're sending. We'll email a prepaid label within one business day.

  • Any brand, any condition
  • Data wiped before anything else
  • No cost, ever
What are you recycling?
FAQ

Recycling, answered

Which devices can be recycled?
Phones, tablets, laptops, desktops, smartwatches, consoles, cameras, headphones, chargers and cables. Any brand and any condition, even if it doesn't turn on.
What happens to my personal data?
Every device is wiped to a certified standard before it is sorted. Still, we recommend signing out of iCloud or Google and doing a factory reset first. Our data wipe guide shows how.
How do I pack it for shipping?
Any sturdy box works. Wrap each device in paper or bubble wrap, fill gaps so nothing moves, and tape the label on top. Remove loose batteries that are swollen and drop those at a local battery recycling point instead.
Where do the devices go?
Working devices are refurbished and resold. Usable parts are harvested for repairs. Everything else goes to certified Canadian e-waste recyclers.
Could I get paid instead?
Maybe. If your device still works, get an instant quote first. If it has value we'll pay you for it, and if not you can still recycle it for free.

Want to see if it's worth cash first?

Answer a few questions and get an instant offer in under 2 minutes. If it's worth something, we pay you by Interac e-Transfer or PayPal.

Sustainability

Let's keep tech circular.

The greenest phone is the one that already exists. Sell it, upgrade it or recycle it, but don't let it sit in a drawer.

Trade in, trade up or recycle

A circular option for every device.

A hand holding an iPhone

Trade-in

Sell your old devices for cash. Get an instant offer in minutes.

Two iPhones on a wooden table

Trade-up

Put the value of your old device toward your next one.

Learn more
An old iPhone in a junk drawer

Recycle

Recycle any phone, tablet or laptop for free, in any condition.

Learn more
Quiz

Trade in, trade up or recycle?

Four quick questions. We'll point you to the best option.

By the numbers

Why it matters

E-waste is the fastest-growing waste stream on the planet. Most of it is never recycled.

62M

tonnes of e-waste in 2022

That's about 7.8 kg for every person on Earth, and it's growing fast.

22.3%

properly recycled

The rest was landfilled, burned or handled informally, losing valuable metals.

1%

of rare earth demand

Only about 1% of demand for rare earth elements is met by e-waste recycling.

Source: Global E-waste Monitor 2024, UNITAR and ITU. Figures are worldwide, for 2022.

Explore other options

FAQ

Questions people ask

Should I trade in or recycle my device?
If it turns on and works, trade it in. Even older or scratched devices often have value. If it's broken beyond repair or very old, recycle it for free. Not sure? Take the quiz above or get an instant quote.
What devices can I trade in?
Phones, tablets, laptops, desktops, smartwatches, consoles, cameras, audio gear, drones, VR headsets and monitors. See the full list in Support.
Can I recycle my device instead?
Yes. Recycling is free for any device in any condition. Request a free label on the Recycle page.
Trade-up

Trade up. Pay less for your next device.

Sell us the phone you have now and put the cash toward the one you want. Lock in your offer today, keep using your old device until the new one arrives.

How it works
An older iPhone next to a newer iPhone on a wooden table
How it works

Upgrade in 3 steps

1

Lock in your offer

Get an instant quote for your current device. Your price is held for 14 days.

2

Get your new device

Buy your next phone wherever you like. Keep using the old one while you switch over.

3

Send the old one, get paid

Ship it free with our prepaid label. We pay you by Interac e-Transfer or PayPal.

Why trade up with Cellify

More money toward your upgrade

14 days to switch

Your offer is locked while you set up the new phone and move your data.

Often beats store credit

Compare our offer with your carrier's trade-in before you decide.

Wiped and secure

Every device is wiped to a certified standard before it moves on.

Find out what your phone is worth.

It takes under 2 minutes, and there's no obligation.

Sign in to Cellify

Track your trade-ins, save addresses and earn referral cash.

We'll email you a 6-digit code for a password-free sign in. Or .

or

New here?

My Account

Account information

Verified

Two-factor authentication

Add a second step when you sign in. You'll enter a code from one of the options you turn on.

For buyers

Become a Cellify buyer. Get devices sent your way.

Join the Cellify buyer network and get a steady flow of used phones, tablets and laptops from sellers near you. You choose what you take.

BUYER PORTALOrdersReview and manage orders sent to you.
Order #4182Active
iPhone 16 ProGood256 GB
$765
MacBook Air 13"Like new512 GB
$640
Grade looks different?
Order #4179Active
Example only. Sample prices.
Why join

Why buy with Cellify

Steady supply near youGet matched with sellers in your area. Filter by category, condition and distance.
Priced for your marginOur offers are fair to sellers and leave room for you to refurbish and resell.
Simple to startApply online and start taking orders once approved. Fees: placeholder, to be confirmed.
Apply now

For stores and physical locations

We send customers to your location. Offer local pickup too and we will route those orders to you.

  1. 1
    Apply onlineTell us about your store and the devices you want to buy.
  2. 2
    Add your store detailsAddress, hours and the areas you serve.
  3. 3
    Go liveOnce approved, orders start coming in.
Apply now

How an in-store order works

01Order notificationGet the details of every scheduled drop-off.
02Inspect the deviceCheck the device when the seller arrives.
03Pay the sellerPay the agreed price. Cellify commission: placeholder.

No store? No problem.

Pick up devices from sellers near you, inspect them and pay on the spot.

  1. 1
    Apply onlineYou must be of legal age, in Canada, and able to travel for pickups.
  2. 2
    Verify your identityUpload your ID and add your payout details.
  3. 3
    Start taking ordersOnce approved, accept the pickups that suit you.
Apply now

How a pickup order works

01Order notificationGet alerts for orders that match your filters.
02AcceptInterested? Accept the order to claim it.
03ConfirmationWe confirm the order and share the pickup details.
04Pick it upMeet the seller at the agreed place and time.
05InspectCheck condition, storage, lock status and the screen.
06Pay the sellerPay the agreed price. Commission: placeholder.

Popular trade-in items

What sellers trade in most. Sample prices.

Buyer network, answered

Need more help? Visit the Help Center.

Does it cost anything to join?

Applying is free. Fees and commission are placeholders until confirmed: we will publish the exact commission per completed order before launch.

How do I apply?

Fill in the application below. We review every one and reply by email.

Can I choose which orders I take?

Yes. You pick the categories, conditions and area you want. You only see orders that match.

How do I get orders?

Store buyers get customers sent to their location. Pickup buyers get orders near them to accept or skip.

What can I buy through Cellify?

Phones, tablets, laptops, smartwatches, game consoles and more, in every condition from like new to broken.

What happens after I accept an order?

You meet the seller or receive them at your store, inspect the device, then pay the seller the agreed price.

Are there other fees?

Placeholder: fee details are not confirmed yet. We will list every fee here before launch.

Can't find what you need? We're here to help.

Visit the Help Center

Ready to become a buyer?

Apply now
← Buyer network
Become a buyer

Apply to the Cellify buyer network.

Tell us how you buy and where you are. We'll review your application and get you set up to receive used devices from sellers near you.

  • Free to apply
  • Choose your area, device types and conditions
  • Fees on completed orders: placeholder, to be confirmed
Enter your first name.
Enter your last name.
Enter a valid email.
Enter a phone number.
Enter your company name.
Which describes how you buy?Choose at least one.
Are you…Choose at least one.
Affiliate Program

Earn money sending trade-ins our way.

Share Cellify with your audience or customers. Every completed trade-in from your link earns you a commission, paid by e-Transfer or PayPal.

AFFILIATE DASHBOARDYour linkShare it anywhere.
gocellify.com/?ref=yourname
Clicks—
Trade-ins—
Earned—
Example only.

How it works

01ApplyTell us about you and where you will share Cellify.
02Share your linkPost it in videos, blogs, newsletters or at your store counter.
03Get paidEarn on every completed trade-in. Paid by e-Transfer or PayPal.

What you earn

A commission on every completed trade-in from your link. Commission rate: placeholder, to be confirmed.

Apply now

Who it's for

CreatorsTech reviewers, YouTubers, TikTokers and streamers.
Bloggers and newslettersDeal sites, money-saving blogs and tech newsletters.
Stores and businessesRepair shops, phone stores and offices with old devices.

Tracking and payouts

01Your own link and codeEvery referral is tied to you.
02See your resultsTrack clicks, trade-ins and earnings in your dashboard.
03Paid your wayInterac e-Transfer or PayPal. Schedule and minimum: placeholder.

Affiliate program, answered

How much do I earn?

Placeholder: the commission rate is not set yet. We will publish it here before launch.

Who can join?

Creators, bloggers, repair shops, phone stores, community groups and anyone with an audience that upgrades their tech.

How do you track my referrals?

You get a personal link and code. When someone uses it and completes a trade-in, it counts toward your earnings.

How and when do I get paid?

By Interac e-Transfer or PayPal. Payout schedule and minimum: placeholder, to be confirmed.

Is this the same as the referral program?

No. The referral program is for customers who share a link with friends. The affiliate program is for partners who send trade-ins regularly.

Does it cost anything to join?

No. Applying is free.

Ready to start earning?

Apply now
← Affiliate Program
Become an affiliate

Apply to the Cellify Affiliate Program.

Tell us who you are and where you will share Cellify. We review every application and reply by email.

  • Free to join
  • Your own link and code
  • Paid by e-Transfer or PayPal
  • Commission rate: placeholder, to be confirmed
Enter your first name.
Enter your last name.
Enter a valid email.
Add a link to where you will share Cellify.
What best describes you?Choose at least one.
Choose a payout method.
Contact us

Talk to a real person.

Questions about a quote, a shipment or a payment? Send us a message and our Canadian team will get back to you.

Send us a message

Enter your name.
Enter a valid email.
Choose a topic.
Tell us how we can help.

Quick answers

The Cellify Blog

Guides for selling, wiping and recycling your tech

Straight answers for Canadians. Get more for old devices, keep your data safe, keep tech out of landfill.

Popular: UnlockingWipe an iPhoneBlacklist check

Ready to see what your device is worth?

Get a price in under a minute. Free shipping, paid by Interac e-Transfer or PayPal.

Our Mission

Good tech deserves a second life.

Most old phones end up in a drawer, then a landfill. We started Cellify to make selling them fair, fast and easy, so they get used again instead.

Fair payouts

Clear prices up front, a 14-day price lock, and no surprise fees. If an offer changes after inspection, we show you exactly why.

Less e-waste

Every device we buy is refurbished and resold, or its parts are recovered by certified recyclers. Nothing goes in the trash.

Trust you can see

Tracked shipping, status updates at every step, and a certified data wipe on every device. Your data is never viewed or kept.

Proud partner of SwapDesk. Our quote and trade-in tools are powered by SwapDesk.

"Your old phone still has value. Our job is to get it to someone who'll use it, and get you paid fairly for it."

The Cellify team

Why we started

Selling a used phone shouldn't mean lowball offers, sketchy meetups or a store credit you didn't want. We're a Canadian team that's spent years in phone repair and retail, and we saw the same thing every day: people sitting on devices worth hundreds of dollars because selling them felt like a hassle.

So we built the simple version. Get a real price in under a minute, ship it free, and get paid in days. Every device we buy gets a second owner, and you get paid for helping that happen.

Read our guides
The problem

Why old tech matters for the planet

Every new phone costs mined metals, energy and emissions. Every old phone in a drawer or a landfill wastes them.

62M tonnes

A growing mountain of e-waste

The world threw out 62 million tonnes of electronics in 2022. Only 22.3% was documented as properly recycled.

Global E-waste Monitor 2024
Toxic

Pollution in soil, water and air

Dumped or burned electronics release lead, mercury and other hazardous substances that harm people, especially children, near dump sites.

World Health Organization
1%

Mining for what we throw away

Only about 1% of demand for rare earth elements is met by e-waste recycling. The rest is mined, while US$62 billion of recoverable materials were left unrecovered in 2022.

Global E-waste Monitor 2024
~80%

Most of a phone's carbon is spent making it

For a typical smartphone, around 80% of its lifetime carbon footprint comes from manufacturing, before it's ever switched on.

Apple Product Environmental Reports
The fix

The greenest phone is the one that already exists.

Keeping a phone in use for just one more year cuts the need to make a new one. Across the EU alone, adding one year to the life of every smartphone would save about 2.1 million tonnes of CO2 a year by 2030, like taking a million cars off the road.

Source: European Environmental Bureau, Coolproducts, 2019
  1. Reuse firstWorking devices get wiped, checked and passed to a new owner.
  2. Repair and harvestGood parts keep other phones running instead of new ones being made.
  3. Recycle the rest, properlyCertified recyclers recover metals so they don't have to be mined again.

Do your part in 2 minutes